Lethbridge Demographic Facts:

 

The show organizers did a great deal of research to find the best city to host the Largest Women's Show in Western Canada; The Lethbridge Women's Show. Based on the demographics and the facilities available in this amazing city in southern Alberta, Lethbridge was chosen to host this incredible venue. With a trading area of 275,000, employing 80,000 people and 36% of the population is under the age of 25, city is the natural choice for the show.

Lethbridge is a city in the province of Alberta, Canada, and the largest city in southern Alberta. It is Alberta's fourth-largest city by population after Calgary, Edmonton and Red Deer, and the third-largest by area after Calgary and Edmonton. The nearby Canadian Rockies contribute to the city's cool summers, mild winters, and windy climate. Lethbridge lies southeast of Calgary on the Oldman River.

 

 

 

Lethbridge is southern Alberta's commercial, distribution, financial and industrial centre. It has a trading area population of 275,000 and provides jobs for up to 80,000 people who commute to the city from a radius of 100 kilometres (60 mi).^[

 

 

Lethbridge is the commercial, financial, transportation and industrial centre of southern Alberta. The city's economy developed from drift mining for coal in the late 19th century and agriculture in the early 20th century. Half of the workforce is employed in the health, education, retail and hospitality sectors, and the top five employers are government-based. The only university in Alberta south of Calgary is in Lethbridge, and two of the three colleges in southern Alberta have campuses in the city. Cultural venues in the city include performing art theatres, museums and sports centres.

 

Results from the April 2008 municipal census indicate that the population of Lethbridge is just over 96,000. Lethbridge has enjoyed balanced growth of approximately 2% annually over the past ten years. This growth allows Lethbridge to keep pace with the needs of the local economy and the demand for essential services much better than most cities in Alberta. Lethbridge boasts a young, well-educated and ethnically diverse demographic, ready to contribute to the economic growth and prosperity of our city.

 

 

Key Indicators:

• The West quadrant of the city has seen the greatest increase in population since 2003
• 36% of the population is under 25 years of age
• Enrollment at the College and University total more than 16,000 students

 

 

General Women Demographic Facts:

 

Women Purchase 80% of all groceries, healthcare products and services, travel, wine and all retailproducts.

 

Women Make or influence more than 60% of all car, SUV and minivan purchases.

 

Women Select credit cards for the family.

 

Women Are active in small business - nearly 1/3 of small business are run by womenControl 85% of consumer spending in

 

Canada(Stats Canada, Faith Popcorn Evolution, Calgary Herald, Extreme Communciations) Market Trends:

 

 

The Lethbridge Women's Show runs May and September - timed to take advantage of the market trends....

 

This tradeshow provides huge potential for consumer sales with products brought to Lethbridge.

 

Fact: There are two sales peaks a year, Spring and Fall

 

 

Fact: Trade shows work, they are a cost effective way to reach your customer!

 

 

 

They are a cost effective way to make personal contact with your customers - up to 82% less costly per capita customer contact than traditional advertising.... Women talk...... If you influence one woman.... she will influence 28 others on your behalf!

 

(Source - Strategy, The Candian Marketing Report, John Gray, February 1999)

 

 

Women Demographics and Spending Habits

 

"A happy woman will generate referals at an amazingly profitable rate by refering an average of 28 other people to your product." John Gray Strategy Magazine 1999

 

Women control 83% of all household spending

 

Women are responsible for 53% of investment decisions

 

Women are responsible for 80% of all home improvement decisions

 

Women are responsible for 60% of new car purchases

 

Women are responsible for 60% of computer purchases

 

Women are responsible for 94% of all home furnishings purchases

 

Women are responsible for deciding and purchasing 92% of all vacations

 

Women are responsible for 91% of all new home purchases

 

Women are responsible for chosing 89% of the bank accounts for the family

 

Women make 80% of the health care decisions

 

Women are responsible for 80% of all Do-it-yourself home projects

 

Women contol $14 Trillion dollars of wealth in the US

 

Women make up 51% of all manager and professional roles

 

Women owned businesses make up 70% of all business started

 

Women make up 60% of the internet users

 

(Statistics Canada 2008, 2001, Mardi Barlett, PrimeTime Women (2007), Tom Peters, Re-magine 2003, John Gray, Strategy Magazine 1999)